Music Business Innovation Lab: Transmedia Collaborations for Executives

This one-week, professional-level training lab in cross-cultural and transmedia innovation is designed for music and media industry executives.
The intensive program analyzes emerging business models and international markets for music and media–positioned at the intersection of several overlapping areas of industry. We examine existing and emergent strategies for designing hybrid business models to manage the dispersal of content across multiple platforms, including interactive websites, smartphone and tablet apps, social video games, music and video streaming services, live performances, and others on the horizon, such as virtual and augmented reality.
Participants will work in mixed teams to design improvements or innovations to their existing business models.
This is a joint collaboration of the Music Business Program at New York University’s Steinhardt School of Culture, Education and Human Development, in partnership with Brazil’s Fundação Getulio Vargas (FGV) International Affairs Division.
Who should enroll?

The Music Business Innovation Lab is designed for music and media industry executives with 3-8 years of experience. The program aims to develop participants’ capabilities in such areas as:

  • collaborating across technological and cultural boundaries
  • exploring emergent platforms and media formats
  • analyzing data and trends underlying evolving models for music in a transmedia context
  • developing business models and strategies with clear value propositions and potential.
Where and when

Location: New York City (Manhattan), New York, USA on the New York University campus

Dates: July 20-24, 2015

Arrival/Departure: Participants should expect to arrive on or before Sunday, July 19 and depart on or after Saturday, July 25.

Institute Dates: Sessions will begin on Monday morning, July 20 and end on Friday evening, July 24.

Please contact with questions.

Apply now here:


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